What is Stumbleupon About and How Can It Help My Blog?

Every Sunday on twitter the Beauty Bloggers’ community engages on a chat about everything and anything related to blogging, and whenever I can, I like to participate and learn a thing or two. Tonight’s #bbloggers topic was all about how to market your blog effectively, and I got a few requests to do a blog post on how to use Stumbleupon to market your blog, so I hope this will be helpful to some of you!

So what is Stumbleupon?

It’s a referral website that helps people discover and share websites all over the internet. When you click on ‘Stumble’, you will see a random website based on the preferences you chose when you signed up. Every time you click on ‘stumble’ you will be redirected to a new website and I have discovered great blogs and other websites through Stumbleupon.

How can Stumbleupon help my blog?

We all know that Social Networks, such as Twitter and Facebook can help to drive a lot of traffic to our blogs. The only problem is that our tweets or facebook posts are almost always only read by people that already follow us, so the chances of reaching out to new readers via Social Networks aren’t that big.

With over 20 million members, Stumbleupon, exposes your blog to a whole new public; people that maybe didn’t know they were looking for your blog, but ‘stumbled upon’ it and liked it. By adding the link to your brand new blog post and some keywords to go with it on Stumbleupon, your blog will be exposed to everyone who searches for that particular keyword. For example, if you are a beauty blogger, you might use “Beauty”, “Makeup”, and “Cosmetics” to categorise your blog post. So when someone uses one of those keywords to filter the type of websites they want to see, your blog may show up on their screen!

How do I get up and running on Stumbleupon?

First, go to http://www.stumbleupon.com and sign up to a free account; you can use facebook to login if you don’t want to create an account.

Every time you publish a new blog post, copy the link to that post and head over to Stumbleupon. Click on the ‘Favourites’ tab, and on the right-hand side, click on ‘Add a site’. Paste the link to your blog post on the ‘URL’ field and write a brief description on what the post is about. Click on ‘Add a Site’ to proceed. On the next screen, add a few keywords to categorise your post, click ‘Submit’, and you’re done!

Now, whenever someone uses Stumbleupon to find new websites based on a keyword you used, your blog may pop up on their screen, and if they like what they see, you could gain a new reader that didn’t even know they were looking for your blog!

The number of views don’t always refresh automatically, so remember to check back later to see how many people you have reached through Stumbleupon. As you get more familiar with it, you’ll learn which keywords work better for your blog.

I hope this helped some of you who, like me, heard about Stumbleupon a long time ago, but never really understood how it works or what is it all about until now. I basically learned by using it and familiarising myself with it, so you should be up to speed in no time!

If you have any other questions, do let me know. I’ll be more than happy to help! :)

Disclaimer: I am not being paid by Stumbleupon or anyone else to write this post. I thought it would be helpful to some fellow bloggers!


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