Maybelline Gel Eyeliner (Review, Swatches & Photos)

Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h

Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h, £7.99 | Boots | Superdrug | Feelunique

The Maybelline Eyestudio Lasting Drama Gel Eyeliner has a large amount of faithful fans in the blogging world, with most people considering it as the cheaper alternative to MAC Fluidline Gel Eyeliner. I’m a huge fan of Fluidline, but MAC’s products can be quite pricey to keep re-purchasing over and over again, so I jumped on the bandwagon and decided to give Maybelline’s gel liner a go.

Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h

Maybelline claims that the Eyestudio Lasting Drama Gel Eyeliner is long-lasting, easy to apply, intensely pigmented and it doesn’t transfer. At first, when I swatched it I was really impressed; I could clearly see that it was similar to MAC Fluidline in consistency and pigmentation. The pot also comes with a little brush, which is quite handy and definitely a bonus.

Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h

When put to the test, however, this product was a bit of a disappointment to me. Apart from being really pigmented and soft, the two main claims that it lasts 24h and that it doesn’t transfer are simply not true. Whilst applying eyeliner, I like to look straight in the mirror to see if everything is going according to plan, but as soon as I looked up to the mirror, in the middle of the application, this eyeliner transferred onto my eyelids.

Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h

I find it really difficult to have to wait a long time for the eyeliner to dry, and that’s something that never happens with my MAC Fluidline, which dries almost immediately after application. You can set it with a powder eyeshadow like MAC Carbon, by running the black eyeshadow over the gel eyeliner, but that’s such a hassle and it takes forever; you’re better off just using MAC Fluidline on its own, in my opinion!

Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h

Maybelline’s Gel Eyeliner also doesn’t last 24h on me; because it transfers so much throughout the day, by the end of the day, the line is looking a bit worse for wear. I found myself looking like I had deliberately applied a line of black eyeshadow on my crease and not blended it.

So, overall I’m quite disappointed with this eyeliner, maybe because I had high hopes for it, but I also think that a gel eyeliner that transfers as much as this one is not even practical to have in your makeup collection. I do like the formulation and the pigmentation, but that’s about it.

Have you tried Maybelline Eyestudio Lasting Drama Gel Eyeliner? What do you think of it? What’s your favourite gel eyeliner?

  • Product: Maybelline Eyestudio Lasting Drama Gel Eyeliner 24h
  • Price: £7.99
  • Availability: Boots | Superdrug | Feelunique

Au revoir!



  • vidhyaparashuram

    I thought I was the only one with this opinion. This is the only gel liner that I have tried and I was so put off. It doesn’t last and it smudges. BY the end of the evening, most of the eyeliner is gone. Maybe I should try the MAC one then.

  • Pyari Beauty

    Sorry that the eyeliner didn’t work for you. I love this eyeliner but I only use it for applying a thin line on my upper lash line (if that makes sense).

    If you are looking for a long lasting eyeliner I would definately give Collection 2000 Extreme 24hr liner, it’s a liquid pen liner but it’s pretty awesome and it’s staying power is great. :)

  • Tass

    I don’t like this either. It smudges and fades after a few hours leaving unsightly black marks in th crease which is something fluidline never does for me. I’ve read loads of reviews saying that this is comparable to fluidline but I disagree and would rather pay a few pounds more for it. Inglot’s gel liner is the best I’ve used, it’s blacker than any other I’ve come across and it doesn’t budge xx

  • Beauty on a College Budget

    You had problems with this? I’m so surprised I’m in love with this product! I know this might be a silly question but did you prime your eyes first? I always prime my eyes before I do anything and this lasts over night on me! It’s a shame you didn’t love this.

  • Le Beauty Girl

    I was so sad that I did not like this. I really had high hopes! I don’t prime my eyes unless I’m applying eyeshadow, and I’ve never needed to apply a primer with MAC Fluidline. Maybe it won’t transfer so much with a primer, but I still think it’s really bad to transfer even when I’m looking up to see it in the mirror :( xx

  • Le Beauty Girl

    I wanted so bad to like this. I’ve read amazing reviews, but unfortunately it’s not for me :( Even when I applied a thin line it didn’t work as well as MAC Fluidline. I’ll have a look at the Collection 2000 one; thanks for letting me know! :) xx

  • Steph

    I used this for a while and, initially, I liked it. After a while though, it became such a faff that it wasn’t worth all the effort- plus I leave home for work at 7am, so it became a real chore to put it on, wait for it to dry and so on. Now I’m a dedicated eyeliner pen girl and this made my ‘Products I’ve Hated’ post on my blog a few weeks back. Life’s too short to wait for eyeliner to dry!

  • Kirsty-Anne Tritton

    This looks really professional, i need to try this! Adore your blog <3

    I’m giving away lots of St. Tropez & OPI Goodies in my international blog giveaway, c-c-c-check it out: hereGood Luck :-D
    Kirsty-Anne x

  • Kirsty-Anne Tritton

    Its so hard finding a decent gel eye liner. The Loreal one was very good though. Adore your blog <3

    I’m giving away lots of St. Tropez & OPI Goodies in my international blog giveaway, c-c-c-check it out: hereGood Luck :-D
    Kirsty-Anne x

  • madiha_02

    I was considering to buy this but I don’t think I want to waste 8 quid on it
    Thank you for a great review.


  • Beauty on a College Budget

    Maybe if you use a primer with it this’ll be useable to you. But either way transfer is transfer and that’s not always the best look. I have both so I can’t really tell the difference and at half the price it’s such a steal. Too bad you can’t save a few bucks here to go spend it on something better.

  • MrAJBx3

    No offence:P but when it says it doesn’t smudge it means when it sets haha even Fluid Line, BB gel liner all smudge before they set because they are creams
    All gel/liquid liners will smudge when wet no matter what the claim is it wont smudge or move or budge once its dry and set

    Ive used this on a number of different photoshoots and its the best liner ive used i use nothing else ive gone though about 4 pots of it

  • emilyeclupton

    I’ve never had this transfer on my lids, perhaps because I usually wear eyeshadow. I think that it would transfer less and probably last longer for you if you applied a translucent face powder to your lids before applying. It only takes a few seconds but might reduce transfer and should definitely reduce smudging and improve wear throughout the day as the powder will make your lids less oily.

  • Le Beauty Girl

    Thanks for the tip, Emily! I’ve actually tried with eyeshadow as well last week and I ended up with a massive black line on my crease :( I don’t have oily lids at all, and this has never happened with my MAC Fluidline. Such a pitty, but not for me. xx

  • hannah.

    I bought this last year and used it when I was in Zante. I wasn’t impressed at all and put it in a box which I came across about 2 weeks ago, I’ve been using it every day since! If you use primer before hand I’ve found it does last 24hrs. :) xo

  • Shantalle LSOTSAHM

    I am having an issue with my MAC fluidline and I can’t seem to find anyone with the same issue. I am getting the transfer from my fluidline like you are getting from the Maybelline. I prime my eyes, apply my shadow and liner and by mid day it is transferring. It’s driving me nuts!

  • Katie

    This is the BEST gel eyeliner out there, I swear by it, I have even had MUA’s ask me what kind I use because they love how it looks on me.

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