There’s a new hair tool in the market – the ghd aura hairdryer, which has been causing a stir around the blogs recently, and I was lucky enough to receive one, so it’s only fair that I give you the usual super, mega, long and ultra-detailed review you’ve grown accustomed to here on the blog. I already own a ghd air professional hairdryer (review here) and a ghd V gold classic styler (review here), so I’m no stranger to ghd tools, but I can’t stress enough how much I think they are totally worth the investment. If you’re looking for a quick verdict, the ghd aura hairdryer is fantastic! To find out why, keep reading :)
- External power supply
- Cold, Medium and Maximum heat settings
- Medium and Maximum speed settings
- Cool Shot button
- Quieter motor
- Concentrator nozzle with Cool-Wall technology
- Laminair technology
- 4 metres long cord
- Removable mesh filter
- Advanced Ioniser￼
The ghd aura professional hairdryer is a powerful tool that promises ‘luxurious volume and a smooth, shiny finish’. It comes with an innovative concentrator nozzle, a 4 metres long cord, a quieter motor, a removable mesh filter, three heat settings and two speed settings. The main things that sets the ghd aura apart from other hairdryers are its external power supply and two new features called Laminair (concentrated and precise stream of air) and Cool-Wall (ring of cool air around the hot air which keeps nozzle cool to touch).
This hairdryer performs to a professional level and it managed to dry my whole head of hair in about 15 minutes. Just like its predecessor, the ghd aura is not bivolt, so be careful using it abroad as it’s designed for a 220-240V voltage area. In terms of power, the ghd aura is a little less powerful than the ghd air (1400 – 1600W on the ghd aura and 1800W – 2100W on the ghd air) but the aura is a bit lighter and its motor is more energy-efficient and quieter. The performance difference between the two of them is not that significant, with the ghd air drying my hair about 5 minutes quicker than the ghd aura.
External Power Supply
The ghd aura has a unique feature in the form of an external power supply, which kind of reminds me of a laptop cable. This reduces the overall weight of the hairdryer, which is great as my arms don’t get as tired whilst drying my hair! Compared to the ghd air, the ghd aura is thinner, lighter and a little bit more sleek-looking, but apart from that, they look pretty much identical.
Without boring you to tears with the details behind the Laminair technology, it basically allows the hairdryer to deliver a more concentrated stream of air, which means you can work on one section of hair without disturbing the other ones. This can be really useful if you like to divide your hair in sections to blow dry or blow out, and you find that the air from your hairdryer is constantly interfering with the other sections.
￼Concentrator Nozzle with Cool-Wall Technology
The technology known as ‘Cool-Wall’ keeps the outer casing of the hairdryer and nozzle cool to touch by creating a ring of cool air around the hot air, just like an aura. To me, this is the coolest feature of the ghd aura! I can’t even tell you the amount of times I burn myself when I need to rotate the nozzle of my hairdryer or just get closer to my roots. Finally someone has come up with this genius idea – my scalp and fingers say thank you! :) I tried attaching the Cool-Wall nozzle to my ghd air, but unfortunately, it doesn’t fit because the ghd aura has a wider shape at the tip. What a shame!
Heat & Power Settings
The ghd aura has 3 heat settings – cold air, medium heat and maximum heat. I usually dry my hair with the medium heat setting because I find the maximum heat can cause a lot of damage and breakage, but if I’m in a hurry I just throw all caution to the wind and go for the maximum heat! On medium heat, my hair dries fully in approximately 20 minutes and on maximum heat it takes me 15 minutes. The ghd aura also has a Cool Shot button, which gives you a shot of cold air to seal your style and settle down the flyaways. I honestly don’t know the difference between the Cold air setting on the back of the ghd aura and the Cool Shot button; all I can think is that the Cool Shot button is more convenient because you can use it at any setting, so you don’t have change the heat switch. For power, this hairdryer has a maximum and a medium speed and I generally stick to the maximum speed.￼
The ghd aura has an advanced ioniser built-in, which removes static electricity and reduces frizz and flyaways. I’ve already had first hand experience for nearly a year with this ionic technology from my ghd air, and I couldn’t be more pleased with how my hair looks after it’s fully dried. Before owning a ghd hairdryer, I always struggled with frizz and flyaways, but now I really don’t notice any at all. My personal tip to reduce frizz is to dry your hair holding the hairdryer above your head and nozzle pointing down.
The ghd aura ticks all the boxes of an overall great hairdryer! It has the power, the technology and it delivers results. I especially like the fact that it’s lighter to hold and the cool to touch outer casing and nozzle. I only wish it had the same power as the ghd air and that it was a little cheaper, but other than that, I’m very happy with it and my hair likes it :) I’ve said it once and I’ll say it again: never underestimate the power of a good hairdryer. Most people I know tend to spend more money on better quality hair straighteners than hairdryers, and I kind of understand why, because bad hair straighteners can cause a lot of damage to your hair, but if you’re struggling with the way your hair looks after you style it, the culprit may be your good old £5 hairdryer – it might be time for an investment!
- Product: ghd aura professional hairdryer
- Price: £145 (free delivery)
- Where: ghd website | John Lewis | Selfridges