A New Name

“Things do not change – we change.” Henry David Thoreau

If you’re already a subscriber of my blog, you may be wondering what exactly has been going on over the past couple of days. I’ve been hinting on Twitter that this was about to happen, and I’m finally ready to announce the rebranding of my blogLe Beauty Girl is now Ysis Lorenna :)

Rebranding Blog New Domain Name - Ysis Lorenna

I started Le Beauty Girl back in the Summer of 2011 when I was a recent Postgraduate living in a tiny studio flat in London, mesmerised by my brand new life abroad with my lovely boyfriend, and besotted by this new world of beauty bloggers I had just discovered. We lived near the Westfield Shopping Centre in West London, and I remember it was almost second nature for me to pop in for some shopping at least 3 times a week. I couldn’t read a new beauty review without immediately ‘needing‘ that product in my life – I’m sure some of you can relate to that feeling, and I still feel like that sometimes. Beauty is, and will always be, my passion!

However, four years later a lot has changed in my world – my lovely boyfriend became my dear husband, we bought our first home together and we are expecting our first child in just over 2 months! It’s safe to say I’m not exactly the same person I was back then, and my life now is about so much more than just beauty & fashion. As I approach my thirties, I feel like these new-found roles – wife, mother, homeowner – have contributed to the broadening of my interests, and it was only natural to feel like I wanted to talk about many other things here on my blog.

Rebranding Blog New Domain Name - Ysis Lorenna

This need for a change has been on the back of my mind for well over a year. I have always known ‘Le Beauty Girl’ is grammatically incorrect, and it may not bother you when you visit my blog a couple of times a week or so, but it bothers me slightly. So I pondered, planned, changed my mind a thousand times, until I finally decided to change my blog name to something that was fundamentally memy name.

Granted, Ysis Lorenna is not the easiest name in the world to pronounce or spell, but at least it’s my own name and I like the uniqueness of it! I also think naming my blog after my name adds a lot more personality to my posts, and gives me the freedom I need to not feel ‘trapped‘ by the label of a being a beauty blogger when I want to write about something other than beauty.

I don’t think all beauty bloggers need to change their blog names to write about other topics, this is just what felt right to me. As I mentioned before, beauty will still be the main focus of my blog, but you can also expect a range of other content, such as my experiences as a new mum, reviews of places I visit, and generally all the things I love in life!

Rebranding Blog New Domain Name - Ysis Lorenna

I hope you welcome the change and continue to enjoy reading my blog! :) Now for the all the technical bits – let’s make sure you can still find me everywhere, shall we? Faye and I tried our best to make the transition as smooth as possible, but if you find that you’re not receiving my new posts for some reason, please let me know and I can fix these issues. I’ve listed all my updated social media below, in case you want to double-check that you’re following the right Ysis! :)

Any feedback you have will be much appreciated, so please leave a comment below or reach out to me on any of my social media above to tell me what you think of my new blog direction and name! :)

Remember to bookmark my new blog address, and happy browsing!


Ysis Lorenna - Beauty, Fashion & Lifestyle Blog


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    • Ysis Lorenna

      Thank you, Rubi! :) It took me so long to commit to a new name, but I’m so happy I did it. I went through lots of options and ended up with the one that felt the most like me in the end :) I’m glad you liked my wedding highlights – it was the most amazing day ever! xx

  • Naomi Shiek

    I like the new name actually! Of course I do, it’s your name. I mean I like the new direction of broader subjects! Looking forward to read more.

    • Ysis Lorenna

      Thank you for your feedback, Naomi! Glad you like the name and the new direction :) It’s always scary to change something that’s working well, but I feel much happier now with my blog in general! xx

  • Lets Talk Beauty

    Love the name change & new blog look! Its very pretty. I think we all evolve & in turn what we post about has a new focus. I have been loving all the lifestyle posts lately & can’t wait for whats to come. Such an exciting time for you.


    • Ysis Lorenna

      Thanks again, lovely! I know I already replied to you on twitter, but I wanted to reply here as well. I love reading lifestyle posts, and I just really wanted to start doing more of them here on my blog :) Very exciting times ahead! xx

  • Claudia

    So true, I am 32 and not the same person I was in my 20s or my teen years. I think and meditate before I make a decision now, I used to be impulsive. Can I ask you a question? I own Dior diorskin, dior forever, chanel vitalumiere aqua and armani luminous silk but I want to try a dewy finish foundation for evenings? Would you recommend ysl touche eclat? Or another? Also, are Dior foundations ment for oily skin or are they just bad? because I have dry skin and I hate them on me.

    • Ysis Lorenna

      Hi Claudia, I know exactly what you mean. I used to be so impulsive as well, but now I really think through every decision. The perks of maturity, right? :)

      I do highly recommend YSL Touche Eclat if you want something more dewy, especially if you have dry skin. It’s so nourishing! It’s not SPF-free, but it looks really good on photos, so I recommend it for evenings.

      The Dior foundations I’ve tried so far tend to be a bit on the dry side on my skin, so maybe they are formulated with oily skin in mind, but I find that with a decent moisturiser under the foundation, I can get it to look nice on me. I really like the Dior Airflash Foundation (I have a review here on the blog!)

      Ysis x

  • Maria Manuel

    Oi Ysis,

    I must confess I just found your blog by accident: I was looking for reviews of NARS foundations in the Santa Fe color (to see if it would suit my skin tone) and stumbled on a picture of you and thought “That’s it, we have similar olive skin tones”. Little I imagined we were both native Portuguese speakers living in the UK and have similar ancestries (well, sort of – I am 100% Portuguese with a tiny bit of Spanish and you seem to be 100% Brazillian with a hint of Portuguese). In summary, I’m an instant fan! x

    • Ysis Lorenna

      Oi Maria, so nice that you found my blog – I love it when when Portuguese-speaking people leave a comment, as I feel it’s ‘close to home’! :) I hope you keep coming back to leave more comments!

      Ysis xx

  • Jemma Taylor

    You have a gorgeous name, I love it! I’ve just turned 30 years old and I LOVE beauty but it’s really nice to find bloggers who are a similar age, discussing similar things that I’m experiencing at this time in my life. Xxx

    • Ysis Lorenna

      Hi Jemma, thank you :) I totally understand what you mean about finding bloggers who are a similar age – not many of us late-twenties/early-thirties out there! I hope you enjoy my future blog posts :) xx

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